It is no secret that people in the US drive a lot , and they rely on their personal vehicles for the majority of their transportation needs. Slight increases in the price of gas or concerns about the environment have done little to curb the country's fuel consumption significantly. The three Detroit automakers always seem behind the curve on every technology including fuel efficiency. No wonder they are all on the brink of bankruptcy. Citizens seem uncompromising when it comes to their right to drive cheaply. Is there any way to cut down on fuel consumption by US drivers? Freakonomicists STEPHEN J. DUBNER and STEVEN D. LEVITT suggest introducing disincentives for driving could be effective. What disincentives do they entertain? Congestion pricing which 'penalizes' those who drive in congested areas has been effectively applied in Singapore and London, but has received a lot of resistance in Manhattan. Pay-as-you-drive (PAYD) Insurance - This way, those who driv...